It can be difficult to get a feel for what some tech start-ups are going for. This demo of Qwiki at a Tech Crunch event asks us to think of information as an experience. I'm pretty sure the voice is synthesized because of some odd prosody and the weird way Yelp is pronounced (oh, and the unlikelihood that they could pre-record all the possible narration ... yeah, that too). At the end, all I could think of was "it's like Wikipedia with a voice..."
Qwiki at TechCrunch Disrupt from Qwiki on Vimeo.